We turn marketing and communications problems into audience-generating possibilities.

Whether you are looking for brand awareness, social impact, visitor numbers, a sense of place, a movement, to convey purpose, a profit, some – or all – of the above, we make it happen.

Every day, for clients all over the world, we come up with and then deliver marketing and PR campaigns that exceed ambitions and excite audiences.

We base our work on the idea of continuous improvement, this means we evolve live projects as we gain more insight and learnings.

Researching, engaging, listening and conversing with your audience is a major part of our style. Putting them first in every project or campaign means your marketing actually means something to real people.

How we do it

The first thing you should know is that we never start with outputs.

We start by seeing with fresh eyes.

When you bring us a brief or challenge, our primary job is to have an open mind.

We keep space to see the whole picture, paying attention to your goals whilst directing our attention to your audience.

By listening and questioning, researching and exploring, we’ll reveal the full potential of the challenge you face.

Then, we create a plan that generates possibility, purpose and results.

Turning problems into possibilities.

Our services

When we have that plan in place, here’s how we can help you deliver it.

Need to increase capability?

Whether you need to extend your in-house marketing capability on a short-term basis, or you’re looking for longer-term support, we’ll bring our skills and experience to work with you.

Over two-thirds of our clients have worked with us for over 18 months to deliver continuous marketing support.

Need to increase capacity?

We know what it’s like to be busy. And we know it can be hard to work to the seasonality of events. That’s why we can pick up any work you and your team simply don’t have the time to do, extending your marketing capacity as and when needed.

We can step in on a campaign-by-campaign basis, or at strategic points throughout the year.

Need to up-skill your team?

We demonstrate a clear return when public money is invested in our work. We explain what we do – and we’ll help your team learn the how behind the marketing campaigns, strategies or specific projects we develop with you, imparting our knowledge to up-skill your employees, ensuring knowledge is retained within your organisation.

We’ve built, trained and embedded marketing teams in cultural organisations across the country.

Something else entirely?

Talk to us. The best ideas often come from conversation.

Why we do it

Because marketing isn’t about money, or admissions, or reach or engagement. It’s about people. It’s about knowing the change you want to make and driving that change.

We bring our collective expertise, ideas and insight to the mix to create change through marketing.

It is that change in people that starts a chain reaction which can indeed improve your bottom line, admissions, reach or engagement.

But more importantly, it is the beginning of a relationship with an audience, a client base, a community or a customer segment that believe in you.

Our experience tells us that when we prioritise purpose, when we focus on the change we want to make in the world, meaningful connections are made. Meaningful connections become mutually beneficial for audiences and organisations.

For us, the most important change Crystallised can make is using ethical, transparent and informed marketing to open doors and create opportunities, in society, in arts, in culture, in education. When we work with an organisation that feels the same, magic happens.

Marketing that is centred on making a positive difference to audiences, society and businesses alike.