Our energy is inspired by the Latin American Spanish phrase, “buen vivir” – a way of doing things that is community-centric, ecologically balanced and culturally sensitive.

 

Whether you are looking for brand awareness, social impact, visitor numbers, a sense of place, a movement, to convey purpose, a profit, some – or all – of the above, we make it happen.

Every day, for clients all over the world, we come up with and then deliver marketing and communications campaigns that exceed ambitions and excite audiences.

We base our work on the idea of continuous improvement, this means we evolve live projects as we gain more insight and learnings.

Researching and conversing with your audience is a major part of our style. Putting them first in every project or campaign means your marketing actually means something to real people.

How we do it

A mirror in the grass reflecting the sky

A curious new way of seeing

The first thing you should know is that we never start with outputs. The second thing you should know is that we like to look at the challenge from every angle, upside down and inside out.

When you seek us out for our expertise, our primary job is to have an open mind. Never believe a marketer who tells you they have all the answers!

We keep space to see the whole picture, paying attention to your goals, asking a lot of questions and directing our attention to your audience.

By listening and questioning, researching and exploring, we’ll reveal the full potential of the challenge you face. We’ll tell you exactly how we can help you reach your goals and then, we’ll get on with it.

Why we do it

Because marketing isn’t about money, or admissions, or reach or engagement. It’s about people. It’s about knowing the change you want to make and driving that change.

We bring our collective expertise, ideas and insight to the mix to create change through marketing.

It is that change in people that starts a chain reaction which can indeed improve your bottom line, admissions, reach or engagement.

But more importantly, it is the beginning of a relationship with an audience, a client base, a community or a customer segment that believe in you.

Our experience tells us that when we prioritise purpose, when we focus on the change we want to make in the world, meaningful connections are made. Meaningful connections become mutually beneficial for audiences and organisations.

For us, the most important change Crystallised can make is using ethical, transparent and informed marketing to open doors and create opportunities, in society, in arts, in culture, in education. When we work with an organisation that feels the same, magic happens.

Marketing that is centred on making a positive difference to audiences, society and businesses alike.