Hairboss not hair-loss

Telling the world about The Wonderful Wig Company

The Wonderful Wig Company support anyone experiencing hair-loss by¬†offering wigs, hairpieces and advice, based in two decades in hairdressing, alongside the founder’s own lived experience during her diagnosis with and recovery from cancer. The Wonderful Wig Company chose us because of our commitment to working only with organisations who have a social conscience as well as our proven track record in reaching new and relevant audiences.

September 2019 to February 2020 was a key phase in the business development of The Wonderful Wig Company, which included a new website launch and the winning of multiple awards. Over those six months we supported with:

  • Communications strategy and planning including PR, media liaison, blogger outreach, and partner outreach
  • Delivery of The Face Of… national media campaign to find the first-ever ‘face’ of The Wonderful Wig Company
  • Securing 51 pieces of coverage in regional, national and broadcast media, reaching over 1.3 million people
  • Securing 18 new backlinks through outreach with target organisations and online publications

women’s health and wellbeing, hair-loss, body image, female empowerment, community building.